The best way to experience and learn about the innovation economy isn't in a stuffy ballroom
- it is up close and personal and in its native habitat. Experienced marketers and conference organizers Brian Monahan and John Battelle have created a new type of business conference called OpenCo, which they like to think of as a mix between a business conference and artist's open studio with the vibe of a music festival. For 2013, OpenCo events will take place in the following four locations:
OpenCo hosted its inaugural event in San Francisco last fall and the one-day event was a tremendous success; more than 80 participating host companies and 2,000 registered festivalgoers took part. Here are two videos that give you a feel for our events.